The scientific committee of ICSMM’18 calls for quality papers that addresses the theory and practice of social media marketing in all dimensions focusing but not limited to the following topics:

Content Marketing
Cross Marketing Channels
Data Driven Marketing
Mobile Marketing
Cost-Effective Ways to Create Content and New Content
Strategies and tactics in social media marketing
Social Media Marketing Tools
Establishing CRM on Social Media
Social Media Marketing Ethics
Brand Equity and Social Media Marketing
Promotion and Social Media Marketing
Social Media Marketing Platforms Yesterday Today and Tomorrow
Analyzing social media marketing what works and what does not
The social media marketing funnel
Entrepreneurial social marketing
Buying Behavior in the social media
The role of artificial intelligence in Social Media marketing
Account Based Marketing
Customer Experience
Marketing Technology
Influencer Marketing
Employee engagement in social media marketing
Social Customer Services
Developing a loyal social media relationship
Brand Journalism
Social Media Marketing management
Social Media Marketing collaborations.
Digital marketing plan.
Traditional vs Social Media Marketing
Social Media Marketing Mix.
The Social Media Players.
Legal Issues In Social Media Marketing
Search Engine Optimization
Social Media Database
Other Topics on Social Media Marketing