2015 2nd International Conference on Marketing, Business and Management - ICMBM 2015 is the main annual research conference aimed at presenting current research being carried out. The ICMBM 2014 has been held in Milan successfully. ICMBM 2015 will be held in Hong Kong during November 25 to 26, 2015 by IEDRC. ICMBM 2015, aims to bring together researchers, scientists, engineers, and scholar students to exchange and share their experiences, new ideas, and research results about all aspects of Marketing, Business and Management, and discuss the practical challenges encountered and the solutions adopted.