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WSM 2009 : The 2nd Workshop on Strategy and Marketing | |||||||||||||||
Link: http://www.wsm2009.org | |||||||||||||||
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Call For Papers | |||||||||||||||
Topics: (All submissions should include, but are not limited to the followings)
1. Strategy⑴ New Theory, Method, Technology of Strategy ⑵ Strategic Management Tools and Application Analysis ⑶ Strategic Risk Management ⑷ Global Strategy and Local Risk ⑸ Strategic Leadership ⑹ Regional Economic Strategy and Sustainable Development ⑺ Traditional Chinese Thought and Strategic Management ⑻ Strategic Management under the Global Economic Crisis ⑼ Internet and Strategic Management ⑽ Research on the Strategic Management of Nonprofit Organizations ⑾ Strategic Management Practices 2.Marketing⑴ Marketing Models and Case Analysis ⑵ Research on Consumer Behavior, Customer Satisfaction Model and Customer Loyalty ⑶ Marketing Channel Development, Design and Management ⑷ Strategies on Product Brand, Package, Retail, Pricing, Distribution and Promotion ⑸ Integrated Marketing Communications ⑹ Marketing Innovation ⑺ Theory of Marketing Aesthetics ⑻ Marketing Ethics and Social Responsibility ⑼ Internet and Marketing ⑽ Marketing Management of Nonprofit Organizations ⑾ Research on Development Trends and Hot Subjects of Marketing ⑿ International Marketing |
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