The 21st century has ushered an era of constant changes. These changes are bringing in new challenges for the organizations, setting in new trends and also opening new opportunities. The topic for this national conference will focus on these changes and will help us get better insights.

The challenges include financial management in a fast changing environment with constantly fluctuating exchange rates, pressure from the analysts about the utilization of financial resources, expectations on ROI, wealth creation and maintaining the profitability. The marketing department faces challenges of constantly changing consumer preferences, highly competitive environment with aggressive competitors,product life cycle getting shortened, technology dictating the trends of new products, multiple touch points for customers and the ever present substitute products challenging the dominance of traditional products. The Human Resources faces the challenge of an increasingly aging yet active population, decline of the nuclear family and the rise of alternative households, four generations working side-by-side,with a fifth on the way, a workplace that is growing more diverse and more blended and the need for a higher purpose in the workplace.

Along with the challenges comes opportunities for organizations. The growing aspirations of customers,the fast changing technologies, environmental consciousness, more business friendly governments,globalization and internet provide a wide range of opportunities for organizations