The objective of the conference is twofold: the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. The conference aims to bring together scientists, researchers, practitioners and students, with a special orientation in strategic marketing, who aspire to be ahead of the curve based on the pillars of innovation. It is an excellent opportunity for the advancement of the discipline by promoting strategic research and innovative activities in Marketing. IC-SIM provides a common ground for the exchange of insights on strategic issues in the science of innovation marketing, ensuring significant contributions to this field. Some of the Conference topics are:

-Social media and marketing innovation
-E-marketing and new technologies
-Strategic marketing
-Services and cultural marketing
-International and cross-cultural marketing
-Marketing research and analytics
-Marketing communications
-B2B and B2C marketing
-Consumer behavior
-Advertising and promotion