The 2019 International Conference on Business Communication, Marketing, and Management (IC/BCMM) invites abstracts from researchers, academics, practitioners, and graduate students for peer review and, upon acceptance, for presentation at the conference.

The conference maintains a multidisciplinary focus and welcomes presenters and attendees with expertise in business, management, marketing, advertising, public relations, media, mass communication, ethics, law, humanities, and social sciences.

Colleagues and graduate students seeking a stimulating opportunity to learn and share the latest research, best practices, theories, and insights in organizational behavior, performance, and leadership should attend. The conference will also provide a venue for giving and receiving constructive feedback on research in progress. Time for networking, peer-to-peer discussions, and exploring New Orleans will be planned as part of the conference.

Topics and Themes

Public Relations, Media Relations
Technology and Mass Communication
Consumer Psychology and Behavior
Ethics (Media, Marketing, Advertising, Business)
Persuasion and Motivation
Media Psychology
Communication Biases and Fallacies
Media Planning and Buying
Integrated Marketing Communication
Behavioral Economics
Choice Theory
Propaganda
Decision-Making and Decision Science
Competitor Analysis
Branding and Positioning
Market Research, Segmentation, Penetration
Social Media
Demographics and Psychographics
Niche Audiences (Millennials, Seniors, Children, Hispanics, etc.)
Setting/Measuring Goals and Objectives
Marketing Management
Media Law, Advertising/Marketing Law
Noise and Clutter
Share of Voice
Industry Trends and Challenges

Other topics will also be considered if they fit within the conference's themes of business, communication, marketing, and management.