Call for Papers
Second International Workshop on Business Models for Mobile Platforms (BMMP 10)
held in conjunction with the ICIN 2010 Conference
Berlin, Germany, October 14, 2010

Purpose and Aim
After the successful first edition, and in the wake of a buoyant and turbulent year for mobile service platforms, the 2nd International Workshop on Business Models for Mobile Platforms will take place in conjunction with the ICIN 2010 conference. It will focus on the causes and effects of the current explosion of platforms in the mobile ICT industry. Mobile platforms may refer to various system levels including mobile devices' operating systems, mobile network protocols, mobile services and applications, and so on. Through platform ownership, companies position themselves as central gatekeepers in the mobile industry.

The objective of this workshop is to explore changing business models and industry architectures as a result of the introduction of mobile platforms. The workshop calls for original papers on this central topic. Papers may be of an empirical or of a conceptual nature. They may deal with the characteristics of successful business models in this field, the emergence of new mobile industry architectures, and the competition and collaboration between media, IT, internet and telecommunications companies regarding mobile platforms. The presented research may focus on individual platforms and applications, as well as on cross-platform comparative studies.

Workshop Topics
The workshop is multidisciplinary, and specifically encourages research papers on the following topics:
* Platform theories, network effects and multi-sided mobile platforms
* Business strategies related to mobile platforms
* New revenue (sharing) models around mobile platforms
* Business models for mobile app stores and mobile search
* Mobile media platforms
* Mobile service platforms for Smart Cities
* Platform models for the Internet of Things
* Standardisation strategies regarding mobile platforms
* Regulatory implications of mobile platforms

Important Dates
* Extended abstract submission deadline: 15 May 2010
* Acceptance notification deadline: 10 June 2010
* Speaker registration deadline: 30 June 2010
* Full paper deadline: 30 July 2010


Technical Programme Committee:
Pieter Ballon, IBBT & Vrije Universiteit Brussel, Belgium
Harry Bouwman, Delft University of Technology, the Netherlands
Timber Haaker, Novay, the Netherlands
Annabelle Gawer, Imperial College London, UK
George Giaglis, Athens University of Economics and Business, Greece
Anders Henten, Aalborg University, Denmark
William Lehr, MIT, USA
David Ludlam, Discovery Consultancy Association, UK
Roberto Minerva, Telecom Italia Lab, Italy
Stuart Sharrock, Telemates, UK

Registration and Paper Submission
Registration and Paper Submission are through the EDAS system at http://edas.info/N8948.

Papers for BMMP must be written in English and submitted electronically through the EDAS system. A short (50 word) abstract is required on registration of the submission. A detailed extended abstract should then be uploaded for review by the Technical Programme Committee. Detailed instructions for authors on using EDAS are at http://edas.info/doc/authors.html.

Extended abstracts should be between 1000 and 1500 words long. They should include relevant figures and tables describing results and should indicate how the abstract will evolve into a final paper. All extended abstracts will be peer-reviewed.
Extended abstracts and full papers should conform to templates that can be downloaded from http://www.ieee.org/web/publications/pubservices/confpub/AuthorTools/conferenceTemplates.html.

Full papers should be no more than 6000 words long. Authors who plan to present an accepted paper must complete their paid registration at the speaker rate by the stated deadline. There is no refund for cancellation but substitutions may be made at any time prior to the event. The speaker rate is only available to accepted presenters in the programme (one presenter per paper). Co-authors participating in the event should register as delegates.

BMMP reserves the right to exclude a paper from the programme and from the workshop proceedings and from distribution after the workshop if the paper is not presented at the workshop.

More info
For any questions regarding BMMP 10, please contact: bmmp_chair@ibbt.be
The BMMP 10 workshop website is at: http://events.ibbt.be/bmmp10