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airrail EVENTS 2010 : Customer growth and retention strategies on Airport Rail Links


When Mar 18, 2010 - Mar 18, 2010
Where Edinburgh Hilton Grosvenor Hotel
Submission Deadline Feb 1, 2010
Notification Due Feb 1, 2010
Final Version Due Feb 1, 2010
Categories    marketing   reputation   customer service   sales

Call For Papers

A world class Rail Link from the Airport to the City centre can significantly boost economic growth. With passenger convenience its objective the Airport train can create a fast, reliable and secure journey.

Some Airport train companies are at the cutting edge of innovations in marketing, sales, service and reputation management.

The conference will provide marketing solutions for attracting new customers in a difficult economic environment and look at the best practices of customer growth and retention strategies.

Key Themes:

* Brand, Marketing and Sales
* Customer Service
* Reputation

Conference Discussions:

* The relationship between reputation and profit
* How a unique brand and successful marketing helps grow passenger numbers
* How good customer service increases revenue

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