Multimedia social communication is filtering into everyday use. Videoconferencing is appearing in the living room and beyond, television is becoming smart and social, and media sharing applications are transforming the way we converse and recall events. The confluence of computer-mediated interaction, social networking, and multimedia content are radically reshaping social communications, bringing new challenges and opportunities.
This workshop provides an opportunity to explore socially-aware multimedia, in which the social dimension of mediated interactions between people are considered as important as the characteristics of the media content. Even though this social dimension is implicitly addressed in some current solutions, further research is needed to better understand what makes multimedia socially-aware. In other words, social interactivity needs to become a first class citizen of multimedia research. Relevant insights can be found within a number of disciplines such as multimedia research, human-computer interaction, and sociology. In particular, multimedia research provides quantitative metrics regarding multimedia objects (e.g., precision and recall) and multimedia systems (e.g., delay, jitter). Human-Computer Interaction research incorporates both quantitative metrics and qualitative understanding regarding human perception (e.g., quality of experience); and sociology and communication science provide a better understanding about motivations and collective group behaviour (e.g., conversational and interaction patterns, strength of interpersonal ties).