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Call for chapter 2013 : Management of Cultural Products: E-Relationship Marketing and Accessibility Perspective .


When N/A
Where N/A
Abstract Registration Due Oct 15, 2012
Submission Deadline Jan 15, 2013
Notification Due Apr 15, 2013
Final Version Due Jun 15, 2013
Categories    management   e-marketing   cultural product   accessibility

Call For Papers

Call for Chapters:
Management of Cultural Products: E-Relationship Marketing and Accessibility Perspective.

Ph.D. Lucia Aiello (“Universitas Mercatorum”, University of Rome, Italy)

To be published by IGI Global:

Call for Chapters Proposals

Proposals Submission Deadline: October, 15, 2012

Full Chapter Submission: February 15, 2013


Culture is considered a common good, an element of welfare for community for all people, and as such each individual has a responsibility to preserve, safeguard, and value it. Culture has an exchange value too, and thus it is also a product (commodity, service, idea), and this requires economic, social, and cultural models that are consistent and shared; however, it mustn’t disregard the definition of cultural heritage by United Nations Educational, Scientific and Cultural Organization (UNESCO), which considers culture a good belonging to all mankind: "Everyone must be enabled to enjoy culture" and "Culture is world heritage".
The cultural product must "be allowed" to finance itself through a process involving quality artistic production, support of the public and media, substantial public and private financing, and self-financing. The target audience, and then the target to be attained, is becoming more strategically important. An analysis of new and potential opportunities for “new markets space" must be realized to be able to exploit potential benefits. In the particular perspective of competitiveness development, "value creation" means the strengthening of tangible and / or intangible property which determines its competitiveness.
The way to create value may be considered in an integrated manner, especially through electronic means of relationship marketing.
The connection of e-relationship marketing and cultural product needs an integrated approach in order to obtain Total Accessibility. This book covers the analysis of literature (desk) and of practical cases (field) on Total Accessibility of Cultural Products through computer science and assistive science.

Overall Objective of the Book

Theoretical analysis has made it possible to develop an integrated approach including marketing and cultural products. This approach is important in order to recognize a common perspective to investigate, create and propose a model for the value creation of cultural products through active relationships with territory. It is possible to recognize the relationship marketing, which is the proper approach to know the contents, meaning, and components of the cultural products in the Total Accessibility approach. Computer science and its technological remnants touch nearly every aspect of human life, so management of cultural products and electronic relationship marketing can to be considered methods to reach “new” business areas such as: satisfying individuals with special needs (physical disabilities, visual , sensory, permanent or temporary), who are otherwise restricted in the enjoyment of cultural products.
The book will provide an overview on ethical issues in research for development of ICTs and socio-economic development aspects. This book will also collate scientific developments with accessibility issues, develop theories in relation to computer science and its tools and opportunity, examine the potential value of cultural products, synthesize experimental cases to develop models as success cases, and discuss how to reach “new” business areas such as: satisfying individuals with special needs (physical disabilities, visual , sensory, permanent or temporary), who are otherwise restricted in the enjoyment of cultural products. The ultimate goal of this work is to show how an easy" integrated cultural product, supported by new technologies in a perspective of Total Accessibility, enable electronic marketing relationships from the perspective of non-conventional marketing and social-media marketing.

Target Audience

As an emerging subject, the target audiences are expected to be the scientists, researchers, and practitioners working in the field of “management of cultural products”, “information technologies”, “computer science”, “management and marketing”, “financial management” and “management of value creation”. Furthermore, the audience will include various stakeholders, like academics, research institutes, and individuals interested in this field, and, most of all, the huge audience in the public sector comprising government agencies, ministries, education institutions, financial service providers, social service providers, services social inclusion providers and other types of government, commercial and not-for-profit agencies.

Recommended topics for chapters include, but are not limited to, the following (analysis of literature and or analysis of practical cases):

Relationship Marketing
Management of Cultural Products
Financial Management and funding of Cultural Products
Methods of Value creation of Cultural Products
Accessibility of Cultural Products
Information Technologies in to usability of Cultural Products
Computer science of Cultural Products
Artificial Intelligence for Cultural Products

▬ The study of literature, in particular, that allows us to recognize relationship marketing as the proper approach to know the contents, meaning and components of the phenomenon “cultural product”
▬ The studies on Cultural Product confirm that the electronic Relationship Marketing is a strategic method to reach “new” business areas such as: satisfying individuals with special needs (physical disabilities, visual , sensory, permanent or temporary), who are otherwise restricted in the enjoyment of cultural products
▬ Is it possible to study and to propose the cultural product in an integrated and accessible configuration?
▬ Which role and which value have made the relationship between cultural product and territory into accessible development projects?
▬ In order for the cultural product to be sustainable and competitive, must it be integrated with the reference area?

Topic focus:
 Literature review of relationship marketing, focus on electronic relationship, and of cultural products.
 Definition of accessibility of Cultural Products into a new perspective.
 Proposition of models for the representation of potential relationships for Cultural Product and territory;
 Develop models designed to configure all cultural products.

Submission Procedure

Researchers and practitioners are invited to submit on or before October 15, 2012, a 5.000-10.000 words proposal clearly explaining the mission and concerns of his or her proposed chapter. Authors of accepted proposals will be notified by January 15, 2013 about the status of their proposals and sent case guidelines. Full chapters are expected to be submitted February 15, 2013.
All submitted chapters will be reviewed on a double-blind review basis. Contributors may also be requested to serve as reviewers for this project.
The choose of chapters that will are published it is based on quality of content and methodology.
Never payment it is required.

The proposed of paper must meet the editorial standards of IGI Global. In particular, the chapter must be saved in Word format and each figure saved as a separate file in .tif format. LaTEX files cannot be accepted by IGI Global because they are not compatible with our page layout applications. Full chapter must be between the 12.000-20.000 words. For details on the editorial content please refer to site web
It possible required the format of chapter to e-mail:

This book is scheduled to be published by IGI IGI Global (formerly known as Idea Group, Inc.) is a privately-held international publishing company headquartered in Hershey, Pennsylvania, United States. The company is a publisher of journals, books, encyclopedias, and teaching cases on information science and IT management. It was founded in 1988 and currently publishes under five imprints: Information Science Reference, Medical Information Science Reference, Business Science Reference, Engineering Science Reference, and IGI Publishing. In 2002, IGI Global began launching a series of electronic databases, including InfoSci-Journals, InfoSci-Books and InfoSci-On-Demand. InfoSci-Subject Databases and Business-Technology-Solution were later launched. These full-text electronic resources offer access to IGI Global’s entire collection of book, journal, and case publications in an XML-powered platform. Please visit This publication is anticipated to be released in July, 31, 2013.

Important Dates:
October 15, 2012: Proposal Submission Deadline
November 15, 2012 – January 15, 2013: Notification of Acceptance
February 15, 2013: Full Chapter Submission
April 15, 2013: Review Result Returned
June 15, 2013: Final Chapter Submission

Editorial Advisory Board Members:

Alfonso Siano, University of Salerno, Italy
Maria Antonella Ferri, Universitas Mercatorum, University of Rome, Italy
Ruth Morales, Les Roches-Gruyère, University of Applied Sciences, Switzerland
Paolo Piciocchi, University of Salerno, Italy

Inquiries and submissions can be forwarded electronically (Word document) by e-mail to:

Ph.D. Lucia Aiello
University of Mercatorum University
00178 Rome, Italy
GSM: +039 3386868068 • FAX: + 39 067842136

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