posted by user: carmen || 3506 views || tracked by 4 users: [display]

AM 2012 : Academy of Marketing Conference

FacebookTwitterLinkedInGoogle

Link: http://www.academyofmarketing.org/conference-2012/call-for-papers.html
 
When Jul 3, 2012 - Jul 6, 2012
Where University of Southampton
Submission Deadline Dec 30, 2011
Notification Due Mar 30, 2012
Final Version Due Apr 20, 2012
Categories    marketing   management
 

Call For Papers

Visit the Categories & Tracks page for detailed submission information.
You can submit your paper from the "How to Submit" page.

Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this. Technology allows marketers to collect, manage and analyse vast amounts of real-time data on customers that drives strategic marketing decisions and builds customer insight. This insight can also drive communications and here technology also allows marketers to get much closer to customers than ever before, engaging and co-creating with them in a relational and interactive manner through social media tools. Combined, the use of technology in both data and communications represents an extremely powerful approach to marketing.

The underpinning of AM2012 is that marketing research has yet to fully catch this technology wave. Where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave?

We encourage submissions of papers that consider the undoubtedly disruptive role that technology is having on marketing, in an effort to bring theory closer to practice. In practice, technology is driving marketing in areas such as social media, search engine marketing, customer insight and web analytics to name but a few. We need to catch up to ensure that technology is only ever an enabler of underlying marketing principles, not the driver of marketing actions.

The AM2012 Conference Committee invites submission of competitive papers, working papers and posters for the 2012 Conference. All papers must be submitted electronically via the online submissions facility, before the deadline of Friday 30th December 2011.

Please note that the theme of the special issue of the Journal of Marketing Management related to the conference will also be ‘Marketing: catching the technology wave’.

We look forward to seeing you in Southampton. In the meantime here is how to get in touch and engage with us:

Email: AM2012@southampton.ac.uk
Follow us on Twitter: twitter.com/AM2012soton
Follow us on facebook: facebook.com/AM2012soton

Related Resources

CEBMM 2021   2021 10th International Conference on Economics, Business and Marketing Management (CEBMM 2021)
IJMIT 2021   International Journal of Managing Information Technology
ICMBT 2021   2021 6th International Conference on Marketing, Business and Trade (ICMBT 2021)
WCEEE 2021   2021 5th World Conference on e-Education, e-Management and e-Business (WCEEE 2021)
EGER 2021   Tokyo Academy of Research & Innovation is aimed to provide a platform for Students, Professors, Researchers and professionals to exchange their research findings and developmental
MSIE--ACM, EI, Scopus 2021   ACM--2021 3rd International Conference on Management Science and Industrial Engineering (MSIE 2021)--EI Compendex, Scopus
SpAc 2021   [CfP] Heidelberg Center for American Studies Annual Spring Academy Conference
ACM--ICEMC--EI, Scopus 2021   ACM--2021 7th International Conference on E-business and Mobile Commerce (ICEMC 2021)--EI Compendex, Scopus
IEEE--ICITM--EI and Scopus 2021   IEEE--2021 10th International Conference on Industrial Technology and Management (ICITM 2021)--Ei Compendex, Scopus
WSIM--Ei Compendex, Scopus 2021   2021 International Workshop on Information Management (WSIM 2021)--Ei Compendex, Scopus