Today, innovation, digitalization and strategic management are of critical importance for institutions today, where global competition is gaining momentum and technological transformation fundamentally changes business models. In this direction, the “International Congress on Business, Innovation and Digital Transformation”, which is the important pillar of the IBSCO Congress Series organized by SERPA Conferences, aims to bring together academia and sector representatives on an international scale.
In our congress, current research will be discussed in a wide range from artificial intelligence technologies to big data use; from innovation strategies to digital marketing; from blockchain applications to industry 4.0–5.0 processes. This congress, which offers participants the opportunity to evaluate both theoretical and practical developments, provides an interdisciplinary scientific sharing environment in the field of business administration.