The Human and the Machine: AI and the Changing World

If we are to believe the entertainment media, Artificial Intelligence (AI) is destined to go rogue and take over the world, destroying humanity as we know it. In reality, the growing accessibility of AI is seeing its use normalised and it is becoming a useful tool to improve and alter society. Artificial Intelligence has been an area of research since the 1950s and hinges on machine functions that learn from humans or independently. Despite its long history, contemporary advancements in AI systems, like Midjourney and Chat GPT, are fuelling fresh discussions about its pervasive impact on diverse industries, from healthcare and communication to engineering and art.

Existing research has documented AI's capabilities in various sectors. It can synthesise big data, enhance creativity, streamline production, and personalise content. For instance, platforms like Chat GPT have proven effective in educational settings, while DALL-E 2 has expedited the creation and deployment of advertising materials. In the business domain, data analysts leverage AI for consumer behaviour analysis, including product reviews and purchase intentions. For public relations professionals, AI automates routine tasks like media list creation and meeting scheduling, thereby enhancing efficiency. Overall, AI has wide applicability across industries with obvious advantages.

However, AI is not without its challenges. It has been critiqued for potentially causing job losses, breaching privacy, infringing copyrights, and perpetuating false information. There's a growing concern that as machines take on roles in cultural production, even when working alongside their human counterparts, issues around human agency and rights come into focus, particularly when AI systems are perceived as biased or lacking a nuanced understanding of global contexts. For instance, in journalism, concerns have been raised that using AI will compromise norms and values, while in advertising and public relations, the move to using virtual influencers has posed issues of inauthenticity. Such ethical concerns continue to be raised around professional practice and the use of AI, and therefore, pose challenges to the willingness of people to embrace AI.

While the public's response to AI has often been tepid due to its complexities and uncertainties, its undeniable influence on language and social relationships underscores its relevance in communication research. It is against this backdrop we extend an invitation for contributions to this special issue that considers the relationship between artificial intelligence and communication. The focus is on how AI is influencing the communication and media industries, ranging from public relations and journalism to marketing and entertainment media (e.g. screen production, artistic practice, podcasting). We aim to address questions such as, how is AI impacting the production and consumption of media content, how might AI shape communication and culture, is AI displacing human resources, and what impact will AI have on authentic human interaction.

Topics in the special issue may include (but are not limited to)

• AI and authentic human interaction

• AI and journalism/public relations/advertising/marketing (or other communication industry)

• AI and personalization of media content

• Chatbots and virtual humans

• AI and cultural development

• AI, diversity, and inclusion

• AI media production and/or consumption practices

Publication Timeline

29 January 2024, abstracts due (200-300 words)

22 April 2024, full manuscripts due (6-7000 words)

Publication: October 2024

Please send submissions and correspondence to: co-editors Matthew Guinibert (matt.guinibert@aut.ac.nz) and Angelique Nairn (angelique.nairn@aut.ac.nz) with the subject ‘ICC-X’. Please visit Intellect’s website www.intellectbooks.com/journal-editors-and-contributors to follow its house referencing guidelines.