About the conference

E- and M-Business is a highly innovative field, which is exposed to constant development and change. This year, the first International Workshop on Entrepreneurship in Electronic and Mobile Business is launched as an initiative for researchers to discuss upcoming trends and current challenges within research and the resulting managerial implications from different perspectives. We welcome both conducted studies and work in progress. We are expecting 15-20 papers presented at the workshop.

IWEMB 2017 is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. We want to offer a platform for researchers in the fields of E- and Mobile-Business in order to generate relevant new insights within an international exchange of ideas.

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Relevant Topics

All submissions should have a clear focus on electronic or mobile business. The focus should be reflected in the title of the submission. Submissions without a relevance on electronic and mobile business will not be considered for review.

Electronic and Mobile Business Model Innovation

- Chatbot systems and applications
- Location-based services and applications
- Beacon infrastructures and solutions
- Smart systems and IoT applications

Customer and User behavior in Electronic and Mobile Business

- User preferences and technology acceptance
- Tools and platforms for usage analytics
- Cultural differences in user behavior
- Big data and advanced targeting

Entrepreneurship and Leadership in Electronic and Mobile Businesses

- Entrepreneurship finance and controlling
- Organizational culture and social entrepreneurship
- Teamwork and project management issues
- Lean management, startup and analytics

Commercialization of new Electronic and Mobile Business Concepts

- Innovative advertising revenue models
- Crowdfunding strategies and impact
- New payment and banking solutions
- Sustainablilty of advanced revenue models

User-centered and Lean Startup Methods in Electronic and Mobile Business

- User centered design of applications and solutions
- Innovative prototyping tools and technologies
- Measurement and impact of user experience
- Application and Impact of lean startup methodologies

Impact of Electronic and Mobile Business on Existing Market Structures

- Impact on existing market structures
- Sustainability of new business models
- Surveys on organisational structures
- Regulatory frameworks and intervention

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Submission information

Important Dates
- Abstract: 01. June 2017
- Notification of abstract acceptance: 20. June 2017
- Full paper (long & short): 15. August 2017
- Notification of full paper acceptance: 10. September 2017
- Registration period: 30. June - 17. September 2017
- Camera ready: 01. October 2017

General requirements for submission:
- English language
- 2-4 pages (max. 4,000 words) for short papers
- 6-8 pages (max. 8,000 words) for long papers
- Harvard citation style
- Times New Roman, 11pt.

The structure shall contain a comprehensive summary of the paper content, an introduction including background information or a literature review respectively, the utilized methodology, the results and managerial implications or conclusions if applicable. Submissions must be handed in as originals; they must not be or have been published or even accepted for other publications aside from this conference.

Abstracts and papers have to be submitted via EasyChair under the following link: https://easychair.org/conferences/?conf=iwemb2017

All papers will be peer-reviewed before acceptance or rejection.

Please note that it will be no blind review – the names of the authors need to be provided when submitting the paper.

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Doctoral Workshop

We are offering a doctoral workshop for young researches. Papers can be long or short papers. The doctoral workshop will be at day 2 of the event in parallel of other workshop sessions. Participating doctoral candidates will get comprehensive feedback from researchers with an international reputation in the field.

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General Chairs

- Prof. Stephan Böhm, RheinMain University of Applied Sciences, Wiesbaden, Germany
- Prof. Sid Suntrayuth, International College of NIDA, Bangkok, Thailand

Program Committee

- Prof. Dr. Vesarach Aumeboonsuke, International College of NIDA, Thailand
- Prof. Dr. Dr. Thomas Urban, Schmalkalden University of Applied Sciences, Germany
- Prof. Dr. Lasse Berntzen, University College of Southeast Norway, Norway
- Prof. Dr. Peerayuth Charoensukmongkol, International College of NIDA, Thailand
- Prof. Dr. Wolfgang Eixelsberger, University of Applied Sciences Kärnten, Austria
- Prof. Dr. Werner Quint, RheinMain University of Applied Sciences, Germany
- Prof. Dr. Peter Winzer, RheinMain University of Applied Sciences, Germany
- Prof. Dr. Cornelia Wolf, Leipzig University, Germany

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More information and contact:

Contact form: http://www.iwemb.org/contact.html
IWEMB Website: http://www.iwemb.org/
CAEBUS: http://caebus.de/entrepreneurship-electronic-mobile-business-iwemb/
ICO NIDA: http://ico.nida.ac.th/

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Workshop location

International College of NIDA
Navamindradhiraj Buliding
118 Moo 3, Serithai Road Klong-Chan
Bangkapi Bangkok Thailand 10240