Contrary to common belief popular culture is not that much coherent a phenomenon to be so easily isolated from cultural flow and defined in such splendid isolation. The perse-vering existence of the division between so called “high” and “low” is, as seems, fuelled pri-marily by a need of juxtaposing esteemed and engaging texts of culture. Today such a divi-sion is no longer intellectually acceptable since it clearly imposes a paradigmatic systemati-sation and introduces, once again, philosophically compromised binary oppositions. Mean-while, in the past few decades, a new critical discourse have managed to emerge, a dis-course pivoted around interdisciplinary popculture studies, and diverse at least as much as the research subject itself. One cannot use the same language while studying melodramas and speculative SF, or heavy metal and Marvel’sfilmography, J. K. Rowling and first-person shooters in video games. The purpose of organising International Conference 50 Shades of Popular Culture would be, therefore, to see all the eponymous shades of this discourse and to encourage interdisciplinary reflexion on:
• genology in popular culture (blurring genre boundaries, proliferation of purely aesthetic conventions like steampunk, dieselpunk, noir, post-apo, bizarro, and so on);
• ephemeral trends and fashions in popular literature, film, TV shows, video games, comic books etc.(e. g. Twilight saga, retro crime fiction or young adult dystopia);
• major tendencies in the evolution of popular culture (literature, video games, movies, TV shows, music, transmedia, internet);
• artists-celebritiesand new ways of promoting artistic ventures;
• fan contributions to the development of popular culture (fan fiction, cosplay, e-zins, convents, festivals, fan and aca-fan movement, self- and vanity publish-ing);
• dichotomy of mainstreamandunderground, occurring both between so called high and low culture, and within each of them (e. g. marginalising horror in fan-tasy & SF fandom or ennobling vanguard realist novels in mainstream fiction);
• convergence culture and franchised universes, in storytelling and world-building alike;
• philosophy of popular art and culture and new theoretical approaches in the each of them;
• development of alternative literary criticism (blogosphere, e-zins, fandom awards e. g. World Fantasy Award, MTV Fandom Awards, Bram Stoker Award etc., open access publishing, pop-culture blogs,etc.);
• global, local and “glocal” manifestations of popular culture;

Please note that all those topics only briefly outline the conference scope and authors of ab-stracts are strongly encouraged to develop their papers further on. We are interested in gen-eral analyses of popular culture theory, philosophy and practice as well as in specific case studies.
The conference language shall be both English and Polish. 600-words abstracts of presenta-tions or posters featuring (1) the title of presentation, (2) a concise bio-note (up. to 80 words), (3) current affiliation, and (4) all necessary contact information should be submitted until No-vember 30th 2015 at 50shadesofpopculture@gmail.com. Notifications on both accepted and rejected submissions shall be sent no sooner than in two weeks from the deadline.

The conference fee will be 100€ for the full coverage of English editions of printed confer-ence materials and all other essentials. Polish attendees will be kindly asked to transfer the equivalent of the fee in local currency (400 PLN).

Any further details regarding the venue, accommodation and transportation will be continu-ously updated at the website 50shadesofpopculture.wordpress.com. Organisers are also open to answering all questions and requests at 50shadesofpopculture@gma¬il.com.