Experiential learning and teaching involves students learning via their own experiences and is often a more effective way to introduce students to certain fields than lecturing. In fact a combination of teaching strategies is likely create the best outcome, not least because students are obliged to become actively engaged with what they are doing. Experiential learning can be very time consuming from the teacher’s point of view, especially when one takes into account the logistics involved in organizing tasks, materials, exercises and field visits. Also assessments in experiential learning need to be creative as traditional methods of assigning marks are not always appropriate. Experiential approaches are also good at preparing students for real life challenges. Following the success of a Greater China Roundtable Meeting on Experiential Learning in Hospitality and Tourism in which participants shared their experiences and teaching and learning strategies, it was decided that we should hold a full conference devoted to the subject (20th-23rd May 2014). If you would like to attend the conference to present a paper then we would like you to send your full paper by 15h February. The papers will be refereed and best authors will be offered support to attend the conference either in the form of fee waivers or support for travel and accommodation.