CALL FOR ABSTRACTS
The Nordic Conference on Consumer Research invites researchers from a broad scope of disciplines working with diverse theories and methods on the joint topic of today´s consumers in interaction with the consumption context. The conference seeks to stimulate inspiring and energising knowledge exchange, discussion and networking among participants, triggering new ideas and perspectives.

We invite you to submit your work in form of an extended abstract (max 850 words, divided into objectives, method, results and conclusions). Please provide up to 5 keywords to allow identification of the right session for your contribution (from the list below plus self-chosen keywords).

Extended abstracts can also be work in progress. However, the abstracts should include some preliminary conclusions to present and discuss. The extended abstracts will be published in the digital NCCR conference proceedings.

Submission guidelines
The deadline for submission of extended abstracts is 31 January 2016. Please submit your extended abstract as plain text on the conference site www.mapp.au.dk/nccr2016. Extended abstracts as well as presentations at the conference should be in English. All accepted papers must be presented by an author at the conference.

Extended abstract submissions should consist of the following:
• The title of the paper (max 50 words)
• The body of the extended abstract (max 850 words), consisting of objectives (max 150 words),methods (max 250 words), results (max 300 words), and conclusions (max 150 words)
Notification of acceptance will be by 31 March at the latest. Because reviewing will be blind, authors should refrain from identifying themselves or their affiliations in the body of the abstract and in footnotes. Please note that it is the submitting author's responsibility to make sure that the document does not contain any identifying information.

Please contact us directly and by 15 January if you plan to organise a special session (naming topic, a description of the theme and a list of presenters with abstracts for each presentation).

If you have any questions or concerns, please send an e-mail to me@mgmt.au.dk. For more
information about the conference, visit the conference website at www.mapp.au.dk/nccr2016

Welcome to Aarhus!

List of keywords:
Consumer culture theory, practice theory, experiments, eye-tracking, qualitative, quantitative, food practices, convenience, sustainability, well-being, digitalization, media, experiences and meaning making, co-creation, management, future of consumption, service culture, food waste, quality perception, children, family, transformative consumer research