Social media is transforming all aspects of marketing, from brand building, communications, and advertising to customization and customer engagement. Researchers and marketers are grappling with the profound impact of the rapidly evolving social media on viral user-generated content, its impact in shaping consumer perceptions and constantly changing landscape for developing business cases to proactively engaging with stakeholders.
ICSMM 2014 is endeavored to set a platform for leading academicians, researchers, practitioners, theorists, puritans, corporate professionals and even skeptics to come together all at one ridge to share, discuss, deliberate and explore the aspects of an adolescent subject of Social Media.