*** Call for Contributions ***

20th International Conference on Persuasive Technology (PERSUASIVE 2025)

May 5-7, 2025, 5* St. Raphael Resort and Marina, Limassol, Cyprus

https://2025.persuasivetech.org

(*** Proceedings to be published by Springer in LNCS ***)


In a world in which technology is increasingly present in people’s lives, and changing human
behavior and attitudes is often the key to solving many societal and personal problems,
studying how technology might be used to influence humans (in their behavior, attitudes and
information processing), is paramount.

Persuasive Technology is a vibrant interdisciplinary research field, focusing on the design,
development and evaluation of interactive technologies aimed at influencing people’s attitudes
and/or behaviors through persuasion, but not through coercion or deception. The research
community aims at enriching people’s lives in various domains such as health and sustainability
by supporting people in setting and achieving their own goals, thus helping them change their
behavior.

The 2025 conference will be hosted in Limassol, Cyprus at the 5* St. Raphael Resort and Marina.
The previous successful conferences have been organized in Wollongong, Limassol, Eindhoven,
Stanford, Oulu, Claremont, Copenhagen, Columbus, Linköping, Sydney, Padua, Chicago,
Salzburg, Amsterdam, and Waterloo. The conference series seeks to bring together researchers
and practitioners from industry and academia working with various topics of persuasive
technology.

We welcome the following categories of papers and extended abstracts:
• Technical papers that introduce novel persuasive technology approaches and solutions
alongside evidence of their potential.
• Empirical studies which seek to provide evidence and explanation of methods, principles and
theories in persuasive systems.
• Conceptual-theoretical papers which primarily seek to contribute to the general
understanding of the field’s core themes and specificities.
• Other papers, e.g. literature reviews or experience reports.


SCOPE

The scope of the conference includes (but is not limited to) the following topics:
• Persuasive systems’ design
• Behavior change support systems
• Interaction with persuasive systems, interfaces, visualization
• Interactive agents in persuasive systems
• (Generative) AI for persuasive technology
• Tailored and personalized persuasion
• Gamification for persuasion
• Evaluation and validation of persuasive applications
• Fitting methods for development, evaluation and implementation of persuasive systems
• Optimizing engagement with persuasive systems
• Software architectures and technical infrastructures for persuasive systems
• Smart environments, e.g. IoT, and persuasion
• Digital Marketing, eCommerce, eTourism and SMART ecosystems
• Motivational, cognitive and perceptual factors in persuasive technology
• Application domains for persuasive technologies such as safety, healthy living, sustainable
behaviors, learning and training, marketing and commerce, work environments, organizations
• Positive technology
• Humanizing and/or dehumanizing effects of persuasive technology
• Values and ethics in persuasive technology
• Privacy, perceived security and trust in persuasive technology
• Resilience and counter-persuasion
• Detecting persuasive strategies in social media posts
• Encouraging adherence to safety measures in pandemic situations

Questions that we hope to be addressed include, but are not limited to:
• How to recognize and demonstrate the real life effects of persuasive technology on people’s
attitudes and behaviours?
• How to conduct studies that not just show their effectiveness but are also able to explain in
more detail why a design or intervention works?
• How to design an evaluation study so that it yields insights that are applicable to other
designs or interventions?
• How theoretical insight can help improve application and/or intervention planning and design?
• How can design and intervention studies improve theory?


SUBMISSION TYPES

Regular Papers
This format is suitable for original research, which is completed work at the time of submission
and, regardless of the length of the paper, is a self-sufficient scientific contribution. Papers can
be full papers (12 pages, excluding references) or short papers (6 pages, excluding references)
in Springer LNCS format, and describe work not presented, published or simultaneously
submitted elsewhere. Accepted papers will be included in the Springer LNCS conference
proceedings and be devoted a timeslot for oral presentation. Selected papers will be invited for
submission to Behaviour & Information Technology journal (Taylor & Francis).

Extended Abstracts
We also welcome extended abstract submissions to showcase the results of already conducted
studies where authors do not wish to publish them as regular papers in the conference
proceedings but rather present them at the conference for discussions that can shape the final
version (that may be submitted elsewhere later). The studies will be also be devoted a timeslot
for oral presentation in a special session. Extended abstracts must not be more than 2 pages in
CEUR format (including references). Accepted abstracts will be included in the adjunct
conference proceedings (CEUR Workshop Proceedings, 1 column style, see here). Selected
papers in this category, based on their quality, level of timeliness and relevance, and
completion, will also be invited for submission to Behaviour & Information Technology
journal.

Poster Presentations
This format is suitable for descriptions of smaller studies, project outlines, literature reviews or
work-in-progress. Authors should submit a 2-page abstract in CEUR format (1 column style).
Accepted posters will be included in the adjunct conference proceedings (CEUR Workshop
Proceedings). Posters will be displayed and presented during a dedicated session of the
conference.

Demonstrations and Artefacts
The Persuasive 2025 track on Demonstrations and Artefact is intended to foster discussion and
exchange of ideas among researchers and practitioners from academia and industry by
demonstrating or presenting hardware and software products or artefacts, including those in
virtual settings (e.g., simulation systems, VR, and games), that range from early research
prototypes to mature production-ready systems. The contribution should be the result of
original, innovative work, including solving novel technical or research problems, and/or
creating novel individual or industrial UI/UX. Accepted demonstrations or presentations shall be
presented live during the conference.

Doctoral Consortium Papers
The Doctoral Consortium is a special session of the conference where PhD students can receive
advice in a constructive atmosphere. Students present and discuss their research with other PhD
students and a panel of established researchers in the area of persuasive technology. Students
interested in participating in the Doctoral Consortium should submit a 4-page abstract in CEUR
format (1 column style) describing their research question, its position with respect to the state
of the art, their research plans and methodology, ideas, and results achieved so far. Accepted
abstracts will be included in the adjunct conference proceedings (CEUR Workshop Proceedings)
unless opted out by the student.

Workshops and Tutorial Proposals
Workshops are meant to gather a number of people to work interactively on an emerging topic
and exchange ideas. Tutorials are intended to help people attending the conference organize a
related scientific meeting on a specific topic or instruct on a specific practice. Approved
workshops and tutorials will be announced on the conference website. Tutorials and workshops
will take place during a half- or full-day session before the conference. If you want to organize
a workshop, please submit a proposal as a maximum 4-page description in Springer LNCS
format (https://www.springer.com/gp/computer-science/lncs/conference-proceedings-
guidelines), including a description of the topic, motivation, organization (including the list of
organizing members, how the organizers will form a program committee, duration of the
workshop and mode of delivery: in-person/hybrid), expected outcome, and supporting
materials (if applicable).

Workshop and tutorial descriptions will be included in the adjunct conference proceedings
(CEUR Workshop Proceedings) https://ceur-ws.org/HOWTOSUBMIT.html. Workshop organisers
must commit to creating their Call for Papers and their website within one week of the
notification.

Please email your proposal by December 01, 2024, to the workshop chairs: Wenzhen Xu
(wenzhen.xu@r.hit-u.ac.jp), Rhoda Abadia (Rhoda.Abadia@unisa.edu.au), and Kaoru Sumi
(kaoru.sumi@acm.org).

The organizing committee will review the proposals and communicate the results by December
15, 2024.


IMPORTANT DATES

Paper submission:
• Submission deadline: January 03, 2024 (AoE)
• Decision notification: February 15, 2025
• Camera ready submission: February 28, 2025

Workshop and tutorial proposals:
• Submission deadline: December 1, 2024 (AoE)
• Decision notification: December 15, 2024

Workshop papers, posters, demos, artefacts, and doctoral consortium submission:
• Submission deadline: March 1, 2025 (AoE)
• Decision notification: March 15, 2025
• Camera ready: March 28, 2025

Registration:
• Author registration deadline for the main track: February 28, 2025
• Author registration deadline for the rest of the categories: March 28, 2025
• Early bird registration: April 5, 2025


PUBLICATION

Accepted papers of the main track (both Full and Short) will be published by Springer in a
volume of the Lecture Notes in Computer Science series (https://www.springer.com/gp/
computer-science/lncs). Workshop and demo descriptions, extended abstracts , abstracts
from posters, and doctoral consortium abstracts will be published as an adjunct CEUR
proceedings.

Extended versions of the best papers and selected papers from the conference will be invited to
submit to a special issue on Persuasive Technology 2025 in Behaviour and Information
Technology, a Taylor & Francis publication.


ORGANISATION

General Chairs
• Evangelos Karapanos, Cyprus University of Technology, Cyprus
• George A. Papadopoulos, University of Cyprus, Cyprus

Program Chairs
• Raian Ali, HBKU, Qatar
• Khin Than Win, University of Wollongong, Australia

Demo, Poster and Artefacts
• Ruben Hgouveia, Universidade de Lisboa, Portugal
• Hanne Spelt, Philips, Netherlands

Workshops and Tutorial Chairs
• Rhodora Abadia, University of South Australia, Australia
• Kaoru Sumi, Future University of Hakodate, Japan 
• Wenzhen Xu, Hitotsubashi University, Japan

Doctoral Consortium Chairs
• Sriram Iyengar, University of of Arizona, USA
• Roberto Legaspi, KDDI, Japan
• Shahla Meedya, Australian Catholic University, Australia 

Proceedings Chairs
• Elena Vlahu-Gjorgievska, University of Wollongong, Australia
• Kiemute Oyibo, University of York, Canada

Society for Persuasion and Technology Steering Committee
• Raian Ali – Chair
Professor, College of Science and Engineering, Hamad Bin Khalifa University, Qatar
• Luca Chittaro – General Member
Professor, Human-Computer Interaction Lab, Department of Mathematics, Computer Science,
and Physics, University of Udine, Italy
• Roberto Legaspi – General Member
Research Scientist, Collaborative AI Lab, Human-centered AI Laboratories KDDI Research, Inc.,
Japan
• Harri Oinas-Kukkonen – General Member
Professor, Information Systems Science and Dean of Graduate School, University of Oulu, Finland
• Kiemute Oyibo – General Member
Assistant Professor, Interactive Systems Research Group, Department of Electrical Engineering
and Computer Science, York University, Canada
• Khin Than Win – Secretary
Professor at the University of Wollongong, Australia