PERSUASIVE TECHNOLOGY 2014 -The 9th International Conference on Persuasive Technology
May 21-23, Padua, Italy

SECOND CALL FOR PAPERS (with extended deadlines)

Persuasive Technology (PT) is a vibrant interdisciplinary research field, focusing on the design and development of interactive technologies aimed at changing users’ attitudes or behaviors through persuasion and social influence, but not through coercion or deception.
The 9th International Conference on Persuasive Technology (PERSUASIVE 2014) will be hosted in Padua, Italy, on May 21-23, and will build on the success of previous conferences held at Eindhoven, Stanford, Oulu, Copenhagen, Claremont, Columbus, Linköping, and Sydney. Academics, students, and practitioners interested in theories, design and applications development related to persuasion are invited to submit their work for presentation at the conference.

SCOPE
The scope of the conference includes (but is not limited to) the following topics:
- Theory of persuasive technologies
- Design of persuasive technologies
- Evaluation and validation of persuasive applications
- Cognition and persuasive technology
- Ethical aspects of persuasive technology
- Political and cultural consequences of persuasive technology
- Habit change, social practices and cultural values
- Mass persuasion and interactive technologies
- Persuasive systems
- Persuasive interfaces
- Persuasive visualization
- Behavior change support systems
- HCI issues in persuasive technology
- Tailored and personalized systems
- Mobile, pervasive and ubiquitous persuasion
- Technical infrastructures and intelligent systems for persuasion
- Smart environments and persuasion
- Persuasive technologies for healthy living
- Persuasion in social technology
- Persuasion through entertainment and games (see special theme below)
- Persuasive internet services
- Emphatic and symbiotic systems
- Persuasive applications for marketing and commerce
- Management and coordination through motivating technologies
- Persuasive technologies for a sustainable environment
- Persuasion in smart environments
- Persuasive technologies in learning and training
- Empowering technology for organizations and work environments
- Persuasive technologies for safety
- Persuasive technology and religion

SPECIAL THEME:
PERSUASIVE, MOTIVATING, EMPOWERING VIDEOGAMES
Adding game elements is one of the most challenging, acclaimed and updated strategy to turn any information and communication technology application into a system that persuades, motivates, and empowers users to take action. This year the conference builds bridges between persuasion and videogames, serious games, and game-based learning communities; a special session of the program will be devoted to these issues and prominent representatives will be invited. Designing game and gamification will be explored as processes creating persuasive products and generating new empowering features for interactive technologies. If you are a researcher or practitioner who works at designing, developing or evaluating persuasive games or you are studying persuasion through play, this is the perfect time to participate in the conference.

SUBMISSION TYPES
PAPER: this format is suitable for works that have been completed with results at the time of submission and, regardless of the length of the paper, are self-sufficient scientific contributions. Papers can be short (6 pages including references) or long (12 pages including references) in Springer LNCS format, and describe work not presented, published or simultaneously submitted elsewhere. We encourage authors to use all allotted pages for their type of submission. Accepted papers will be included in the conference proceedings and be devoted one timeslot (10 to 20 minutes) for oral presentation.

POSTER: this format is suitable for descriptions of small studies/experiences, of project outlines, of works still in progress. Authors should submit a 2-page abstract (plus reference page) in Springer LNCS format. Accepted posters will be included in the adjunct conference proceedings. Posters will be displayed and presented during a dedicated session of the conference. Poster presenters are required to register and be present at the conference in order to describe the content to the visitors.

DOCTORAL CONSORTIUM ABSTRACT: The Doctoral Consortium is a special session of the conference where a limited number of PhD students in the early phases of their research can receive advice in a constructive and informal atmosphere. Students present and discuss their research with other PhD students and a panel of established researchers in the area of Persuasive Technology. Students interested in participating in the Doctoral Consortium should submit a 2-page abstract in Springer LNCS format but without the typical sections of a paper submission; it is important instead to describe research questions, position with respect to the state of the art, research plans and methodology, ideas, and results achieved so far. The two-page limit does not include references. Accepted abstracts will be included in the adjunct conference proceedings. Candidates who have made some progress, but who are still in time in their research to make changes will be preferred.

WORKSHOPS/TUTORIALS: Workshops and tutorials allow to take advantage of the people traveling to Padua for the main conference to organize a related scientific meeting on a specific topic or to instruct on a specific practice. Apart from receiving physical and virtual room in the conference venue, any other aspect of a tutorial/workshop is left to the its organizers to be taken care of (e.g., proceedings, schedule, review, promotion, supporting material, …). Candidate organizers can submit their proposal as a 2-page description including the name of the organizers, the components of the committee, motivations, organization, expected outcome, list of discussants, supporting materials if available. Proposals will be examined by the organizing chairs for approval. Upon approval, the workshop/tutorial will be devoted a dedicated space on the conference website. An approved tutorial/workshop will actually take place during a half-day session before the conference if it reaches a minimum number of 6 individual participants/contributors.

DEMO & SHOWCASES: if you want to demonstrate a piece of persuasive technology during the demo session so that attendees can try and interact with it, please submit a 2-page description, including authors, purpose of the system, status of implementation and deployment, contents of the demo to be shown at the conference, equipment. If you want to show a commercial product then you might be asked to pay an exhibition fee.

IMPORTANT DATES**
Long and short paper submission deadline: November 29, 2013
Long and short paper decision notification: January 31, 2014
Camera ready papers: February 28, 2014

Other formats submission deadline: February 15, 2014
Decision notification: March 7, 2014
Camera ready papers: March 30, 2014

Early bird registration deadline: March 14, 2014

Deadlines are meant till 11.59 pm. Time zone is GMT-12.

**Please notice that deadlines have been extended. Works already submitted can be revised and updated till the deadline.

INSTRUCTIONS FOR AUTHORS
All types of submissions must be written in English, and sent electronically as .pdf, .doc or .docx files through https://www.softconf.com/d/pt2014. In case of problems with the electronic submission, please contact the conference secretariat as early as possible.
Submissions must comply with the formatting guidelines described on the conference website.
Attention will be paid in the reviewing process to originality, technical soundness, quality of writing, ethics, validation, and connections with other work in the domain of persuasive technology.
At least one author per submission is required to register and be present at the conference. Inclusion in the proceedings is conditional upon successful registration.

PUBLICATIONS
Accepted papers will be published by Springer in a volume of the Lecture Notes in Computer Science series (www.springer.com/lncs). Workshop/tutorial and demo descriptions, abstracts from posters, and doctoral consortium abstracts will be published as an adjunct proceedings volume with ISBN. A special issue of a journal with impact factor will also be organized and announced on the website.

ORGANIZING COMMITTEE
Luciano Gamberini, University of Padua (General Chair)
Anna Spagnolli, University of Padua (Organizing Chair)
Luca Chittaro, University of Udine (Program Chair)

SCIENTIFIC COMMITTEE
Alexander Felfernig, Graz University of Technology, Austria
Alessio Malizia, Brunel University, UK
Anna Spagnolli, University of Padua
B.J. Fogg, Stanford University, California, USA
Carlo Galimberti, Catholic University of Milan, Italy
Cees Midden, Eindhoven University of Technology, The Netherland
Cheryl Campanella Bracken, Cleveland State University, Ohio, USA
Curtis P. Haugtvedt, Ohio State University, Ohio, USA
Fahri Yetim, University of Oulu, Finland
Floriana Grasso, University of Liverpool, UK
Giulio Jacucci, Helsinki Institute for Information Technology, Finland
Harri Oinas-Kukkonen, Oulu University, Finland
Ian Bogost, Georgia Institute of Technology, Georgia, USA
Jaap Ham, Eindhoven University of Technology, The Netherlands
Jang-Han Lee, Chung-Ang University, Korea
Jill Freyne,, CSIRO, Australia
Johan Åberg Linköping University, Sweden
Jonathan Freeman, Goldsmiths College, UK
Judith Masthoff, University of Aberdeen, UK
Julita Vassileva, University of Saskatchewan, Canada
Kyung-Hyan Angie Yoo, William Paterson University, New Jersey, USA
Luca Chittaro, University of Udine, Italy
Luciano Gamberini, University of Padua, Italy
Magnus Bang, Linkoping University, Sweden
Maurity Kaptein, Eindhoven University of Technology, The Netherlands
Manfred Tscheligi, ICT&S Center, University of Salzburg, Austria
Mark Gilzenrat, CNN Digital, Georgia, USA
Nadja DeCarolis, Università degli Studi di Bari, Italy
Oliviero Stock, FBK-IRST, Italy
Peter de Vries, University of Twente, The Netherlands
Rilla Khaled, IT University of Copenhagen, Denmark
Robert Biddle, Carleton University, Canada
Samir Chatterjee, Claremont Graduate University, California, USA
Sarvnaz Karimi, CSIRO, Australia
Sebastian Deterding, Rochester Institute of Technology, NY, USA
Shlomo Berkovsky, National ICT, Australia
Sriram Iyengar, The University of Texas, Texas, USA
Stephen Intille, MIT, Massachusetts, USA
Timothy Bickmore, Northeastern University, Massachusetts, USA
Tom MacTavish, Illinois Institute of Technology, Illinois, USA
Ulrike Gretzel, University of Wollongong, Australia
Wijnand IJsselstein, Tech. University Eindhoven, The Netherlands

CONTACT: persuasive2014@gmail.com
CONFERENCE WEB SITE: http://persuasive2014.org/

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