CALL FOR PAPERS



Business Applications of Social Networks Analysis and Mining

Springer Verlag Book - Intelligent Systems Reference Library



Editor: dr. Jerzy Surma (Warsaw School of Economics)



Introduction

In recent years, social network research has advanced significantly, thanks to the prevalence of the online social websites and the availability of a variety of offline large-scale social network systems. In this context on-line social networks have generated great expectations as they relate to their potential business value. Researchers are increasingly interested in addressing a wide range of business challenges residing in these network systems, including applying advanced knowledge discovery (data mining) algorithms for analyzing the static and dynamic (temporal) properties during the formation and evolution of these social networks. Those issues have a significant impact on value creation in companies, and have important implications for new business models, customer relationship management, strategy development, organizational management, and so on..

We especially welcome papers (book chapters) that address the following issues:

Business models for monetizing social networks
Competing with social networks
Reality mining for business applications
Social network analysis for organizational behavior research
Customer referrals and purchase influence analysis in social networks
Creating digital marketing strategy with social networks
Consumer behavior and behavioral analysis in social networks
Customer relationship management in social networks
Interactive and one-to-one marketing based on social relations
Location based social networks in business applications
Communities discovery and analysis in large scale online social networks
Cascading behavior and information diffusion in social networks
Analysis of the social network mining algorithms for a business applications
Creating business models with network effects

Submissions and publication

Manuscripts should be no longer than 25 pages inclusive of all references and figures, and should be submitted using the Springer Verlag template to: jerzy.surma @ gmail.com. Please use the prescribed formatting guidelines of Springer. All papers must based on original material, and must be not under consideration by any other journal or conference. The extended version of the selected conference papers might be accepted. The book will be published in 2012 by Springer Verlag in Intelligent Systems Reference Library.

Important Dates

15/10/2011 Deadline for Submissions
31/12/2011 Notification of Acceptance
31/01/2012 Submission of Camera Ready Chapters
31/09/2012 Book Publishing

Editor

Dr. Jerzy Surma
Department of Value Based Management
Warsaw School of Economics, Poland

Email: jerzy.surma @ gmail.com
Web site: http://www.surma.edu.pl/surma.html