THEME
Corporate governance and strategic communication.
Is communication taking over?

How prominent and strategic has the role of communication become in the governance of complex organizations, both private and public? To what extent is the communication called upon to participate in, and support strategic decisions at corporate and business levels? Is communication able to offer a meaningful contribution to the decisions made in the most established business areas such as finance, marketing and production? Does it make sense to speak about a communication-oriented organization, or rather an organization in which communication helps to guide and influence all major decision making processes? In other words, is communication taking over?


SUB-THEMES
- Corporate reputation management
- Communication, brand and value creation;
- Creativity, innovation and communication;
- Communication and change management;
- Intellectual, relational, economical capital and communication;
- Governance, value and stakeholder relationship management;
- Local systems, territories and communication;
- Communication, local cultures and internationalization;
- Communication and corporate decision making processes;
- Theories of the firm and communication.

Academics and practitioners are invited to submit papers, in English or Italian, relating to the themes of the congress.


ABSTRACT AND PAPER SUBMISSION
All who are interested are invited to submit an extended abstract for consideration. Each abstract will be submitted to a two-person double-blind reviewing process and the result will be communicated to the author(s).

Abstract must be 800 words and must clearly describe the paper’s objectives, the methodological approach, the expected results and synthetic bibliography.

It must be sent in MSWord for Windows to the following address: sinergiecongress2011@iulm.it

The full paper must be no longer than 7.000 words.

For details, ask the “Abstract and full paper format requirements” to sinergiecongress2011@iulm.it. Accepted languages for both abstracts and full papers: English, Italian.


PAPER PUBLICATION
All the papers accepted by the reviewing committee will be included in the congress proceedings. Among these, the best selected papers will be put forward for the publication on Sinergie (in English and Italian) and on the Journal of Communication Management (in English).


REGISTRATION
All participants in the congress, including those who present papers, must register on the congress website www.sinergiecongress2011.it. Registration will open in Spring 2011. Further information concerning registration fees, accommodation and travelling to and from Milan will be made available as soon as the registration for participants opens.


INFORMATION
For more information please e-mail: sinergiecongress2011@iulm.it