Important Dates:

* Submission Deadline: April 9, 2010
* Notification of Acceptance: May 13, 2010
* Final Papers Due: May 20, 2010
* Workshop date: June 13, 2010, Toronto, Canada

Workshop Organizers:

* Alvin Chin, Nokia Research Center, Beijing, China, alvin.chin (at) nokia.com
* Andreas Hotho, University of Wuerzburg, Germany, hotho (at) informatik.uni-wuerzburg.de
* Markus Strohmaier, Graz University of Technology, Austria, markus.strohmaier (at) tugraz.at

Workshop on Modeling Social Media 2010

Format of the Workshop:

The workshop will be opened by an invited talk given by Ed Chi (Palo Alto Research Center). The talk will be followed by a number of peer-reviewed research and position paper presentations and a discussion panel including Barry Wellman (University of Toronto), Marti Hearst (University of California, Berkeley) and Ed Chi (Palo Alto Research Center).

Submissions:

We solicit position papers (2 pages), demonstration and short research papers (4 pages) as well as full research papers (8 pages). Submissions should be formatted in ACM SIG proceedings format, and submitted via the easychair submission system for this workshop.
Workshop Overview:

Social media applications such as blogs, microblogs, wikis, news aggregation sites and social tagging systems have pervaded the web and have transformed the way people communicate and interact with each other online. In order to understand and effectively design social media systems, we need to develop models that are capable of reflecting their complex, multi-faceted socio-technological nature. While progress has been made in modeling particular aspects of selected social media applications (such as the architecture of weblog conversations, the evolution of wikipedia, or the mechanics of news propagation), other aspects are less understood.

Topics may include, but are not limited to:

+ new modeling techniques and approaches for social media
+ models of propagation and influence in twitter, blogs and social tagging systems
+ models of expertise and trust in twitter, wikis, newsgroups, question and answering systems
+ modeling of social phenomena and emergent social behavior
+ agent-based models of social media
+ models of emergent social media properties
+ models of user motivation, intent and goals in social media
+ cooperation and collaboration models
+ software-engineering and requirements models for social media
+ adapting and adaptive hypertext models for social media
+ modeling social media users and their motivations and goals
+ architectural and framework models
+ user modeling and behavioural models
+ modeling the evolution and dynamics of social media

Workshop's Objectives and Goals:

The goal of this workshop is to focus the attention of researchers on the increasingly important role of modeling social media. The workshop aims to attract and discuss a wide range of modeling perspectives (such as justificative, explanative, descriptive, formative, predictive, etc models) and approaches (statistical modeling, conceptual modeling, temporal modeling, etc). We want to bring together researchers and practitioners with diverse backgrounds interested in 1) exploring different perspectives and approaches to modeling complex social media phenomena and systems, 2) the different purposes and applications that models of social media can serve, 3) issues of integrating and validating social media models and 4) new modeling techniques for social media. The workshop aims to start a dialogue aiming to reflect upon and discuss these issues.

Workshop Attendees

Participants who do research or have an interest in theoretical and practical models for social media.

Preliminary Program Committee (confirmed):

* Ansgar Scherp, Koblenz University, Germany
* Roelof van Zwol, Yahoo! Research Barcelona, Spain
* Marti Hearst, UC Berkeley, USA
* Ed Chi, PARC, USA
* Peter Pirolli, PARC, USA
* Steffen Staab, Koblenz University, Germany
* Barry Wellman, University of Toronto, Canada
* Daniel Gayo-Avello, University of Oviedo, Spain
* Jordi Cabot, INRIA, France
* Pranam Kolari, Yahoo! Research, USA
* Tad Hogg, Institute for Molecular Manufacturing, USA
* Wai-Tat Fu, University of Illinois at Urbana-Champaign, USA
* Thomas Kannampallil, University of Texas, USA
* Justin Zhan, Carnegie Mellon University, USA
* Marc Smith, ConnectedAction, USA
* Mark Chignell, University of Toronto, Canada