The purpose of the International Workshop on Web Engineering & Tourism (WEBTOUR) is to bring together researchers from diverse communities who are interested in discussing ideas and ongoing work within the combined field of Web Engineering and e-Tourism.

The workshop is held in conjunction with the 10th International Conference on Web Engineering, which will take place from July 5th to 9th, 2010 in Vienna, Austria.
Motivation

The Internet has become a cornerstone of the tourism & travel industry and created an online travel market that facilitates tourists to search for information and book their trip online. The huge number of Web sites that offer travel-related information, however, might lead to daunting information overload. In order to support tourists in decision-making, new methods and technologies (e.g., semantic Web, recommender systems, context-sensitive approaches, or innovative user interfaces) are required to deliver highly targeted services to tourists. Besides that, the penetration of high-end mobile devices together with the decrease in mobile data prices have resulted in tourists asking for mobile services. Also the supplier side, including destination management and travel organizations, has to keep up with the rapid developments in ICT. For this purpose, they have to use innovative Web mining methods to analyze the market, inter-organizational Web applications/services to exchange information and novel forms of social Web and rich Internet applications to enforce the contact with their customers.

The crucial prerequisite for all these developments discussed are proper Web engineering techniques to allow for a systematic development and maintenance of next generation tourism Web applications.
Topics

The major topics of interest focus on innovative Web engineering techniques for tourism related tasks and applications. They include but are not limited to:

* Engineering of Web-based tourism applications
* Mobile, context-sensitive and ubiquitous tourism applications
* Tourism recommender systems
* Innovative user interfaces
* Preference modelling and tourist behaviour research
* Tourism ontologies and Semantic Web
* Tourist trip planning with heuristic methods
* Statistical methods for Web monitoring in tourism
* Travel 2.0 and social communities
* Web information extraction and mining from tourism sources
* Cultural heritage & ICT