ABOUT TIBCOM

The scientific conference Trends in Business Communication (TIBCOM) was established in 2013 and has since evolved into a recognized platform for academic exchange and interdisciplinary collaboration. Organized by the University of Applied Sciences Kufstein Tirol, TIBCOM attracts participants from across Europe and beyond, bringing together international perspectives from both academia and industry.

In its 12th edition, TIBCOM 2026 focuses on current developments, innovative research, and practical perspectives in the fields of marketing, communication, and corporate communication. Key topics include Artificial Intelligence in Marketing and Communication, Digital Marketing, Consumer Psychology, Employer Branding, Sustainability Communication, Social Media Innovation, and Corporate Communication.

The conference provides a forum for international exchange, new research insights, and networking opportunities between academia and practice. TIBCOM 2026 will be held entirely online and conducted in English. Accepted contributions will be presented during the conference and, following a peer-review process, published in the conference proceedings by Springer Gabler.