Selected papers will receive feedback during the face-to-face paper development workshops at the conference and will be invited to submit to the special issue of the Australasian Marketing Journal (SJR Q1).

The goal of the paper development workshops is to help scholars enhance the quality and value of their manuscripts for possible submission to the conference's special issue call for papers in the Australasian Marketing Journal. The workshops will be facilitated by Prof Sharyn Rundle-Thiele, Prof Herman Tse, Prof Stephen Minas, Jeawon Kim (PhD), and Prof Carlos Flavián, with support from co-hosts where applicable. Authors of selected papers will present their papers to the facilitators, who will provide information about publishing and then offer face-to-face feedback and comments to the authors for improvement. Attendance at the paper development workshops should be in person.

Prospective participants are invited to submit their extended abstracts of fewer than 500 words via this link by 15 July 2026. Authors will be notified of the status of their submissions by 31 July 2026. Further details on registration and local arrangements will be provided in the acceptance letter.

The conference and paper development workshops are free for participants whose abstracts are accepted. Lunch and coffee refreshments will be available, allowing delegates to network with distinguished scholars and potential research partners. Participants must cover their own travel and accommodation expenses. For questions about the event, please contact the Organising Committee at AI_mkt_conf@cpce-polyu.edu.hk.