Predicting consumer behaviour has proven difficult despite well designed traditional market research measures. Advances in the neurosciences have not only demonstrated the inner workings of the brain, but have been able to demonstrate and quantify emotional and cognitive processes associated with decision making. In particular they have been able to highlight the role of emotion and unconscious processes in decision-making and consumer choice. Nonetheless, consumer neuroscience is still an emerging field but with limited sound methodological research and design guidelines spanning the fields of social psychology, marketing and cognitive neuroscience.
Also, applications of neuromarketing to improve the quality of like for the community have been scarce. Areas such as community welfare, the effects of sports fanaticism, drink driving, impact of social media, understanding conservation & charitable behaviors and community health have not been explored fully. As such, the use of traditional marketing techniques and the inclusion of consumer neuroscience in improving health communications has been limited. The developing field of consumer neuroscience may be useful in developing the correct approach and research, to design better health communications, which may help to save a life, while reducing expenditure on unsuccessful campaigns.
This special issue provides a an opportunity to report current neuroscience studies that aim to identify the potential

Important Dates
• Initial paper submission deadline: December 29th, 2019
• First round authors notification: February 29th, 2020
• Invited revisions deadline: May 15th, 2020
• Second round authors notification: July 15th, 2020
• Final revision deadline: September 30th, 2020
• Final authors notification: October 30th, 2020
• Projected publication: Autumn 2020

Guest Editors

Prof. M. Kabir hassan,
Collage of Business Administration, University of New Orleans, USA

Dr. Andino Maseleno (Managing Guest Editor)
Institute of Informatics and Computing Energy, Universiti Tenaga Nasional, Malaysia.

Prof. Dr. Mirjana Pejic-Bach
Professor, Faculty of Economics & Business – Zagreb, University of Zagreb, Croatia